“To me lingerie is a personal self-expression of individual style and spirit. The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase to be ‘dressed up in’ for someone else. If the thing we wear closest to our skin is for someone else and not ourselves – what does that tell us about our bodies? I wanted to create a brand and product that was empowered, confident, sassy, contemporary and fashion focused. We design to make women feel their most fabulous selves!”
An expression of a founder.