Olay

WHAT
we believe
We believe that everyone has the power to Face Anything.

We believe in a diverse and inclusive standard of beauty in which every person has the freedom to set their own definition of ‘beauty’ based on personal preferences, not societal expectations or bias.

We believe in superior science. With over 65 years of a science-first approach to skin care we’re dedicated to giving you quality products, safe ingredients and real results.

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Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, Creamy Natural
Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, Creamy Natural
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COVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Creamy Natural
COVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Creamy Natural
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IS OLAY SKIN CARE CRUELTY-FREE?

5 Facts About Olay's Push for Cruelty-Free Skin Care in the Industry

  • What We Believe: Olay is calling for an end to animal testing in skin care and the beauty industry.
  • 2
    Changing the Beauty Industry: We do not test our products on animals. Olay is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free skin care in the beauty industry. For example, in a few countries where Olay is sold, governments still mandate animal tests. In those cases, Olay can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. We do not believe these tests are necessary to evaluate safety or performance. But today, they won’t accept alternative non-animal testing methods. We remain steadfast and will continue to advocate for alternative methods to end animal tests in the industry
  • 3
    How We Test Our Products: Olay tests its products on “lab skins,” including unique, Olay-invented versions that have the same physical properties as natural skin but are created wholly in a lab setting from non-animal materials. Testing on lab skin helps ensure our products work as intended and are safe to use. We also research our products with thousands of women around the world to ensure they provide real, transformational skincare benefits that women expect when using Olay.
  • 4
    Investing in Cruelty-Free Research: Olay’s parent company, P&G has devoted a total of $420 Million to develop cruelty-free alternatives. Additionally, P&G has joined industry coalitions to share research and testing methodologies so that other skin care brands and the industry-at-large can end animal testing and move toward cruelty-free skin care.
  • 5
    Partnering with the Humane Society: Olay supports the Humane Society International’s #BeCrueltyFree campaign to ban animal testing for cosmetics in all major global beauty markets by 2023.
"The Humane Society of the United States has collaborated with P&G scientists for over 20 years to successfully advocate for national and international changes in animal testing regulations and practices. Technological and scientific advances are providing the basis for an entirely new safety assessment paradigm. Eliminating animal testing is an ambitious goal. But working together, a coalition of animal protection groups and committed corporations can make this goal a reality." 
Andrew N. RowanChief Scientific OfficerHumane Society of the United States

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