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What is Skinimalism? Skinimalism – The latest skincare trend 

What is Skinimalism?

When it comes to skincare, “less” is the new more. Skinimalism is the latest skincare trend that simplifies your daily routine and supports your skin barrier by relying on effective, gentle ingredients rather than a drawer full of products packed with a myriad of chemicals that may be detrimental to the overall health of your skin.

Skinimalism means accepting that the holy grail of dewy, glowy skin does not come from layering on many products of varying strengths and formulas, but rather in taking a minimalist approach toward skincare that addresses the unique nature and makeup of your complexion.

Skinimalism is gaining in popularity as dermatologists report an uptick in the damage to the skin barrier, the outer layer of the dermis that acts as a first responder to environmental aggressors. This damage to the barrier may result from the application of too many harsh chemicals to the skin. Embracing skinimalism can help protect the skin’s protector (the barrier) by reducing the number of ingredients applied to the skin daily.

So, breathe a sigh of relief and pare down the number of cumbersome products in your makeup bag by opting for skincare that targets your unique problem areas.

Benefits your skin (and the planet) will love

Skinimalism benefits your skin, the earth and your wallet. By reducing the number of redundant serums, firming products and brighteners, the skin becomes less reactive, brighter, and smoother. The skin barrier becomes more robust and healthier. The use of fewer products means less waste and less stress on the planet. A minimalist, focused skincare routine saves time, money and disappointment when your skin reacts with redness, flakiness, or tightness to the latest “hot” new ingredient.

Skinimalism benefits
Skinimalism requires a return to the basics of great skincare

How to curate your Skinimalism routine

Skinimalism requires a return to the basics of great skincare: mist, cleanse, hydrate and protect. Liberate yourself from a myriad of products that may be harming your skin. Edit down your skincare collection to include only those products that perform double duty and add value, such as hydration and rejuvenation. Sensitive skin is especially vulnerable to ingredient interactions, so begin by focusing on multi-tasking products. Eliminate products that contain only one hero ingredient or harsh chemicals and invest in products that encourage a natural radiance.

Skinimalism Begins with Avène

Skinimalism Begins with Avène

Skinimalism meets luxury in Avène’s back-to-the-basics skincare routine. Our soothing collection of products pack the power of Avène’s Thermal Spring Water into formulations that help restore, calm and protect even the most sensitive skin.

MIST your face, neck and décolleté with AVÈNE THERMAL SPRING WATER, clinically shown by over 150 studies to calm, soothe and soften the skin with only one ingredient.

CLEANSE with TOLÉRANCE EXTREMELY GENTLE CLEANSER. Simply apply this no-rinse formula and gently wipe it off. It won’t strip skin of natural oil or leave the skin feeling dry and tight. It calms burning sensations, protects from dryness as 15 essential ingredients address and help restore your skin’s challenges.

HYDRATE skin with TOLÉRANCE CONTROL SOOTHING SKIN RECOVERY CREAM. Formulated with D-Sensinose™, a proprietary postbiotic innovation, this daily moisturizer has been clinically shown to calm skin in just 30 seconds.

PROTECT your skin daily with SOLAIRE UV MINERAL MULTI-DEFENSE SUNSCREEN SPF 50+. Infused with 100% mineral filter, Zinc Oxide to protect all skin types, even the most sensitive. Niacinamide helps improve overall appearance of skin tone and texture. Bisabolol, a key component of German chamomile essential oil valued for its soothing and calming properties.


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